Do you need a GREAT Sale or Sales Letter or Letters?

Well, if you do, then consider a genre of product I created called Push Button Letters. Since I created the very first PushButtonLetters Software, many people have followed my lead.

You can check it out at:

http://www.pushbuttonletters.com or http://www.pushbuttonletter.com

Marlon

Hello,

The ezine this week:

How to Start From Scratch And Grow Your Internet Business
Step-By-Step

Subtitle: “The 7 simple keys that make the big difference between
success and failure.”

I’m having an awesome webinar with Yanik this week:

http://www.TurboProfits.com/tracking/go.php?c=10_17_webinar

“Double or triple the results of any email, sales letter or
web site.”

Enjoy,

Marlon Sanders

P.S. Hit me with your feedback on my blog:
http://www.marlonsnews.com

PPS: Other marketers ONLY send you good content during their
product launch. I’m with you every week, motivating, inspiring,
educating.

******************************************
Marlon’s Marketing Minute
Electronic Newsletter
http://www.promotemarlon.com
Vol. 3, #35, October 18, 2008
******************************************

This issue contains:

A. Sponsor Advertisement: Webinar with Yanik on doubling
results of emails, sales letters and web sites

B. Announcements from Marlon (Important)

C. Main Article: How to Start From Scratch And Grow Your Internet
Business Step-By-Step

D. Services You Can Use

Brought to you by: Marlon Sanders - Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. SPONSOR ADVERTISEMENT

New webinar helps you double or triple the results of all
your emails, sales letters and web sites.

Yanik Silver unleashed:

I just persuaded my good friend, Yanik Silver, to reveal his sneaky
tricks, tactics, formulas, shortcuts, strategies and jealously-
guarded secrets he’s personally used to create huge piles of cash
at will…simply using his keyboard.

Yes, you can look like you have the ‘Midas Touch’ when you master
this ONE critical skill…

http://www.TurboProfits.com/tracking/go.php?c=10_17_webinar

Marlon Sanders

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
B. ANNOUNCEMENTS FROM MARLON

===> Follow me on Twitter

http://www.twitter.com/marlonsanders

This way, if you don’t get my emails, you get my Twitters.

===> Existing Evergreen Customers

The mini Dashboard is in your
account.

Just go to: http://www.productlogin.com

Click on Evergreen System.

===> FORUM for Promo Dashboard buyers is now LIVE!

Log in at: http://www.productlogin.com

Click on the forum tab. There’s some good discussion goin’
on.

===> New Ateam Web Site:

http://www.getyourproduct.com/ateam

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. “How to Start From Scratch And Grow Your Internet
Business Step-By-Step”

The 7 simple keys that make the big difference between
success and failure.

By Marlon Sanders

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

How to Start From Scratch And Grow Your Internet
Business Step-By-Step

I started my Internet business from scratch.

In the early days it was AOL and Compuserve
marketing.

Later, the World Wide Web burst onto the scene.

If you’re starting from scratch, I’ve been there.
If you’re already got “something” going but you
wanna have multiples of that something going,
this article will help you.

Key #1: Build your lead generation

The heart and soul of your online business is lead
generation.

You’ve gotta have traffic to your site. And you’ve
gotta get people on your email list and make sales.

The most important skill you’ll develop is the ability
to generate leads for your business. Never lose focus
on that fact.

If you haven’t started a daily lead generation activity,
start today. Find something (anything) that generates
leads and get it running.

Even if it’s only one lead a day. If you’ve heard the
Promo Dashboard interview with Daegan Smith, you know
he converts 3% leads off of Traffic Swarm.

He gets leads off of ezine ads. I personally am going
back to running ezine ads.

You can write articles, submit them, turn them into
videos, submit those, record an audio and submit it
to podcast directories.

You can post in forums 3X daily with a signature line
offering a freebie.

You can run a few pay-per-click ads or buy a banner
on Adbrite.com.

Just get started. It IS the engine of your business.
It’s everything. Without it you are nothing.

Key #2: Add a new skill weekly or monthly

I believe that success in this business is built one
skill at a time.

You stack skill sets.

Maybe this week or this month you learn to do screen
capture video using Camstudio or Camtasia.

Next week or next month you learn to use Dreamweaver,
Sonic Memo or Photoshop Elements.

But you keep layering in skill sets.

In my Dashboard series, I try to turbocharge people’s
skillset stacking. That’s my objective. To put it
on fast forward.

You need to learn how to submit articles using article marketer or
submit your article. You need to learn how to use tracking links.

There are many skills to learn. Just add one a week and you’ll be
rocking in no time.

Key #3: Outsource once you have a system

I really think some people are getting the cart before
the horse. Once you have something rolling, you outsource
it.

It’s difficult in my experience to get results by
outsourcing what you don’t already have rolling.

First get it rolling.

Then outsource it.

Key #4: The hardest person you’ll ever hire is person
#1.

You’ll worry and fret about whether or not you can afford
them.

If they have talent, you can afford them. If they have
mediocre talent, you can’t afford them. If they have
a low level of talent, they’ll suck money out of your
pocket.

But once you have something coming in, don’t be afraid to
pay for help.

If you don’t, it’ll cost you in the long run.

Key #5: Never take your eye off the ball

The ball is your lead generation. Whether you use an
affiliate program, article marketing, seo, ppc, paid
advertising or viral marketing, that is the engine of
your business.

Never take your eye off of it. In Key #1 I said you
build your business by lead generation.

Now I’m telling you the secret to staying in business
is to keep the pedal to the metal when it comes to
lead generation.

Key #6: The better you convert visitors to sales, the
easier your lead generation will come.

You’ll find it’s easier to afford media, outsourcing
and help the more visitors you convert to sales.

Key #7: A robust back end fuels the fire

The more you have rock solid upsells in place, the more
you have recurring billing or forced continuity, the
more you have big tickets, the more you sell on the back
end, the more lubrication your business has and the
easier it runs.

A skinny rabbit will lose a long race for lack of fuel.

Keep your back end (your repeat business) fat and happy.

Out of all these keys, the most important one is #2.
Because if you keep doing that, you’ll eventually do all
the other keys.

Leaders are readers. Charlie Tremendous Jones said that
many years ago.

And it’s true.

There’s a niche market I’m involved in as a buyer, not
a seller.

And what I’ve noticed is that the people who succeed in
this field are ones who have an awesome skill set. While
some people complain about how hard it is to learn new
things and how tough it is, the winners just keep plowing
away.

Some people succeed in business due to genius.

But the surest route to success is to keep plowing away.
Keep learning. Keep doing.

Balance your learning and your doing. If you spend 80% of
your time learning, that’s likely too much unless you’re a
newbie.

If you spend 90% of your time doing, you probably aren’t
building your skill set enough and sharpening your saw.

Have a great week,

Marlon Sanders

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

I’m starting a new MasterMind so to speak. You gotta get
Promo Dashboard first to be a member.

But you can watch the video on it here:

http://www.TurboProfits.com/tracking/go.php?c=920resourcebox

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
D. “Services You Can Use”^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

If you do PPC, you gotta have Speed PPC. I, Marlon Sanders,
100% endorse it:

http://www.TurboProfits.com/tracking/go.php?c=quickieezinebottom

YOUR OWN AFFILIATE PROGRAM?
http://www.affiliatedashboard.com

NEED A SALES LETTER? Free demo

http://www.TurboProfits.com/tracking/go.php?c=ezinepblbottom

Many people have copied my software. But there really and
truly is only ONE original.

=============================================

E. MY SPECIAL AD TRIBUTE TO ALLAN GARDYNE WHO I OWE SO
MUCH TO OVER THE YEARS

If you do ANY pay-per-click in Google, or if you are thinking
about it, there is ONLY one tool you absolutely, positively
must know about, live with, sleep with, and use.

http://www.TurboProfits.com/tracking/go.php?c=bottomalanad

Even PRO ppc people don’t always use this tool. It gives you
the single biggest boost in quality score, lower click prices
and results I know of.

Instead of getting that next Adwords Ebook that tells you WHAT
to do, get a tool that DOES IT for you. This software has my
full endorsement. I’m using it myself on my new ppc campaigns.

Marlon Sanders

Copyright 2008 Higher Response Marketing Inc.
All rights reserved.

Hello,

Marlon here.

I just got back from the gym. Man, it feels GREAT to be able to get
back on cardio. Now, I don’t know if I can do the treadmill again
or not. We’ll see. I hope I can.

But are you on the WRONG kind of treadmill?

The one where you trade time for dollars instead of products?
So the question is, do you trade products for dollars or time?

If it’s your own personal time, how do you break out of the trap?
Well, you gotta:

1. Have a product or products to sell

2. Promote the products

So which comes first? The chicken or the egg? Creating products
or building a list?

The fact is, some people simply get stuck creating a product. They
just don’t seem to be able to get it done. If that’s YOU, then I
recommend you go on and start building a list and selling affiliate
products until you get the guts, expertise or confidence to create
your own product.

However, I’m a huge advocate of having your own product.

This is one thing that separates me from other marketers. Most
other marketers KNOW creating a product is a sticking point for a
lot of people. So they sing the old song and dance about how
you don’t need products at all.

I beg to differ.

So what about you?

Are you still driving to work every morning and fighting the rush
hour traffic going home? Is your commute 30 or 45 minutes longer
than it needs to be?

Do you get tired of having someone else tell you what to do all
the time?

If you do, then why not put the pedal to the metal and get your
own product, your own list and start rocking and rolling?

Last week on my Ateam call, I told about a simple little Twitter
method about anyone can use to build a list of 500 people in a few
days.

If you’re on the Ateam, I’ll be posting that audio in the Ateam
community area this weekend.

Anyway, you CAN build a list.

You really can.

You CAN send out emails that sell either your own product or an
affiliate product. But here’s the key:

If you’re selling an affiliate product, do a little Camtasia video
that shows how YOU used the product and what it did for you. You
can do up some little Power Point or Open Office (free) slides.

Or, if it’s something web based, you can show live screen video.

At the end of the video, you redirect through your affiliate URL.

Now send the video to your list!

It doesn’t have to be any more complicated than that.

Right now I’m testing out a a new method that gets clicks for 1-2
cents each. High quality clicks worth up to a buck each.

Maybe you’re stuck researching your target market. I know on my
Ateam call last week, one lady was just STUCK doing this and
overwhelmed with it.

I showed her how to get it done in 1-2 weeks. It doesn’t need
to take forever.

Building a list doesn’t need to take forever.

Have you been blogging? If you have, then you have enough content
to put together a free ebook you can advertise in ezines, banner
ads and so forth.

Anyway, I’ve gotta hop in the shower, run down and see how Danny
and Sean are doing on our totally rockin’ new Mini Evergreen Traffic
Dashboard.

This is totally exciting.

I can’t wait to tell you about it.

Best wishes,

Marlon Sanders

P.S. Try out my Ateam for ONLY a buck and you’ll get the audio
where I talk about how to get 500 people on your list in only a
few days. And also how to get your target market research done in
only 1 or 2 weeks:

http://www.TurboProfits.com/tracking/go.php?c=10_3_morning