From: Marlon Sanders

Dear Friend,

If you want to be an extremely highly paid copywriter like I was and get paid up to $10,000 to craft a single letter then "Push Button Letters" is not for you.

However, if you have a day job or have less than an hour a day or a few days a week to spend to get your product selling then I came up with an invention to help you.

• You aren't going to have to buy a 50 pound box filled with videos, printed manuals and DVD's.

• You aren't going to have to attend webinars, seminars or conference calls and listen to people pontificate forever.

• You aren't going to have to become a master word craftsman.

That's way beyond what this invention does.

What the invention I call "Push Button Letters" does is solve a problem -- time.

You don't have time to learn to be a professional copywriter. (Don't get me wrong, it's a great skill to know and out of all the things to learn, it's a good one. But you probably don't have the time. That's why you need a shortcut.)

That shortcut is called "Push Button Letters" and although it won't turn you into a master copywriter overnight, what it has done is help folks just like you crank out a useable sales letter that actually sells -- without the learning curve of becoming a copywriter.

So if you don't have enough spare time then you need "Push Button Letters"

Now there are two questions I know you have:

Question Number One:

"Why is Push Button Letters any different or better than Armand's product or the other push button writers out there?"

I want to make it perfectly clear. I invented the Push Button Letters concept. It was mine. It wasn't anyone else's. It was my personal invention. And I happen to believe the original is still the best. Why? Because it's based on the formula I personally used for sales letters I wrote for clients as a professional.

None of the other push button software programs can say that.

Question Number Two:

I know you're wondering if I can show you examples of letters that have been created with my software. 

The answer is that I don't have permission from my customers to publish their sales letters, so I don't.

But I CAN tell you this... Go to google.com and search for THIS phrase (WITH the quotation marks):

"Reasons To Believe What I Say"

A lot, if not most of the sales letters you'll find under that search term were created with the Push Button Letters software

Here's the thing:

I don't know what "formula" other knock-offs of my software put into their version.

I CAN tell you I KNOW the formula I used in mine is not only sound -- but also works. I talk to people at seminars and on conference calls who get sterling results with it.

And the best part is, you can get a good, solid, respectable sales letter (in most cases) without having to learn to become a copywriter. And, I might add, without spending $3,000, $5,000, $10,000 or more to HIRE a copywriter.

On top of that, I've seen letters created with the software that beat the pants off what I've seen from some "for hire" copywriters!

By the way, I don't hide behind a P.O. Box, a fake real address nor an email address. I'm a real person. My office number is (888) 204-6141. During business hours that's answered by either myself or Matt every day. I've had that same number for several years now. And it isn't going to change anytime soon. My true address is at the end of this letter.

But Marlon, Do People Really Read Sales Letters
And Do They Really Work to Sell Products?

The next logical questions you may be asking are:

• Do I really need a sales letter?
• Is it really that important?
• Can't I just do a basic page with a few images of my product?
• Why do I need a sales letter?
• People don't really read those things anyway, do they?"

Here are some facts you need to consider:

1) Billions and billions of dollars have been sold with sales letters over the past 100 years. That's a fact. And it's not changing anytime soon.

I can guarantee you right now that in 100 years, people will still be buying from sales letters. It's' the single most enduring technique there is.

2) My own personal mentor is Lew Williams.

Lew was trained in copywriting something like 3o or 40 years ago (I don't remember the exact time frame) by the legendary Thomas Hall who was selling products like crazy with sales letters many, many years before.

3) Even with all the products being lauched with Jeff Walker's "Product Launch formula", a few of those big launches have failed because they lacked a great sales letter.

Just because you have a lot of people promote something and there is a lot of buzz about it doesn't mean it will sell. It doesn't replace the need for a powerful sales letter.

4) We have absolutely dozens, in all probability, hundreds and possibly 1000's of people who have used the Push Button Letters software successfully.

I don't publish their letters because I don't have permission to do so and some people want to keep what they are doing hidden from their competitors, but again you can search Google and see these letters all over the Internet.

Right now there are 10,900 matches on the search phrase. (See screen capture below from Google.)

Of course not all of them are going to lead to sales letters created using the software but many are and that gives you an idea of what kind of products and services you can sell with letters created using my software.

Now some people who use the software to create their sales letters may have removed or changed they key "Reasons To Believe What I Say" phrase that you can search on to find them and some may have copied it, but what we do know is that even if a fraction of the 10,900 results are Push Button Letters generated sales letters, that's a LOT of people!

5) There's a reason the top copywriters in the world get paid 10,000, 15,0000, 25,000 or even 50,000 plus royalties to write sales letters.

Why would someone pay that much for a letter if it wasn't going to make a lot of sales?

Think about it.

6) I have two large books sitting on my shelf called "Standard Rates and Data".

At www.srds.com they have huge enormous databases of lists you can subscribe to. They're HUGE and they're filled with 1000's of lists of products being sold by sales lettes and in some cases catalogues.

But the cornerstone of direct response marketing is the sales lettter. Anyone that knows anything about direct response can tell you that.

7) If you use a good quality sales letter like you can create with Push Button Letters and they put up the typical "brochure site" then you have a big advantage right there.

You'll find there are a lot of product or service categories where people just don't get it. They think a pretty brochure site is what sells and have no clue about the power of sales letters in direct response marketing.

8) The bedrock of all my sales online is via sales letters.

Of course the main question people have about sales letters is, do people read them? Do people really read long sales letters?

The answer is, only if they're interested in buying.

If people are interested, they'll not only read it once, but they'll print it out. (You may have found yourself doing that before.)

Of course there's nothing from stopping people from skimming the subheads and buying the product without reading the entire sales letter. I won't hold anything against those people. Their money is the same as everyone else's.

But if you don't have a real sales letter with features and benefits along with a clear cut offer that includes proof, a guarantee and a reason to act right now then you are absolutely missing out.

I say that definitely without a question in my mind! And I'm not the only one to come to that conclusion.

Just take a look at what these marketing experts have to say about the EXACT sales letter formula I've integrated into the Push Button Letters Software.

	"It’s direct marketing on the Internet" I’ll tell you what, Marlon got this stuff more than anybody because of his direct marketing knowledge. A lot of people say, “the Internet’s different!” We were hearing that back then. You can’t do what you do offline, online.” Yeah, there’s differences, but sales process, ad copy, offers, guarantees, headlines, all of the stuff that you teach is the stuff that you use and the stuff that we all use... every single one of us. - Jonathan Mizel

	“If you really want to have a killer sales letter, take your competitor’s USP and turn it into a free bonus.” I had been trying to make money online for 4 years. I had a ton of traffic... But my sales presentation absolutely sucked. So I put up that one page sales letter mini-site, and overnight, literally overnight, my sales went up 250%. ...the sales letters that I have made using the formula... as far as conversion rates, are always coming back up to the top. Marlon took 30 minutes with me ... and he gave me an idea that has stuck with me and has been worth at least a million dollars for me. I’m going to share it with me right now. Marlon told me, “If you really want to have a killer sales letter, take your competitor’s USP and turn it into a free bonus.” That right there... really did set me on a whole different path. - Jim Edwards

	"...It Gives People a System!" ...I sat there in amazement and looked at that sales letter, because I’d never seen a long-form sales letter like that online. It completely opened my eyes to the new way of doing direct marketing on the Internet. And all of a sudden, things started getting a lot better, a lot quicker. - Jeff Walker

Here are a few things you need to know
about The Push Button Letters Software:

• The software includes your choice of SEVEN proven, powerful headlines designed to capture and hold your visitors attention the moment they land on your web site.
  
  
• Helpful tips and examples are provided with every step so you're never stuck wondering what to write. Like virtual guidelines, they keep you flowing through the software all the way to the end.
  
  
• Includes the exact POWERFUL sales letter formula that my friends and I have used to collectively sell millions of dollars in products online.
  
  
• Every part of the sales letter formula is broken down into specific sections that you complete one at a time, which means you'll never end up making costly mistakes by skipping crucial steps.
  
  
• MORE than three hundred and thirty seven (337) professionally designed web graphics, background images, fonts, action images, testimonial styles, feature and benefit templates and color options are included to increase the effectiveness of your sales letter.
  
  This means you can create a completely unique look... or use the design options to create a page that matches the look and feel of your existing web site.
  
  
• How to potentially double your orders with just one click... (When you see this you won't believe how super-simple it is!)
  
  
  
• How to embed your order links into the page in less than 30 seconds -- with absolutely NO headaches, No hassles and NO costly errors.
  
  
• Your choice of 3 powerful sales letter layouts, including advanced power pack items like rotating date scripts you can use to set your own limited time offers.
  
  
• The software helps you create a direct response sales letter with all the elements that get your potential buyers BEGGING you to sell to them...
  
  
• The Push Button Letters Software integrates with 95% of all online payment processors in just one click of your mouse!
  
  
• Powerful "list building" action images virtually guide your visitors straight to your opt-in subscription form.
  
  
• Never-before revealed web page tips and strategies to turn your sales letter into an order taking machine.
  
  
• And more... (what you've just read is only the tip of the iceberg!)
  

Here Are 4 Reasons Why You Should Test Drive "Push Button Letters" Today! First, it is an actual software program you use, not just sample letters that you revise. So it's simple to get your first sales letter knocked out in a flash! Second, it takes you by the hand and walks you through my psychological formula step-by-step with fill-in-the-blank forms and drop down boxes. In addition, you'll find helpful tips and examples with each step, so you're never stuck wondering what to write. Third, it is 100% customized to the exact needs of YOUR business. You aren't trying to fit a square peg into a round hole intended for another business. Fourth, when you get the software, it's yours to use forever. You pay NO ongoing monthly fees to continue using it. Write 1 or 100 sales letters. There are NO limits!

Here is the price and what you receive:

Back when I wrote for clients, I charged $5,000 to $15,000 to do a sales letter. Now, for a fraction of that, you can whip out your own sales letter using the same psychology I employed on behalf of my clients.

That's why I've decided to make the price $100.00 for individiual business use. That's affordable for most anyone. Yet enough to make people respect the technology.

What you receive for your money is a CD-ROM sent by Fed Ex or US Mail (If you live overseas) that has the software on it. Just insert the CD into your computer and you can begin creating your sales letters instantly.

Here's How To Order Right Now! To Order Just Choose One of the Options Below: Your Order is 100% Safe, Secure, Risk Free and Fully Guaranteed! Option #1: To Pay By Credit Card Online Only 100.00 Plus S&H Option #2: To Pay Using PayPal Balance or ECheck If you'd like to pay using your PayPal balance or by echeck through PayPal then click here: Option #3: To Order Via Regular Mail... If you prefer to pay by check or money order just send that with your name, email address, phone and shipping address to the address below. (Note: If you live overseas you must send an International Bank Draft.) Higher Response Marketing, Inc. 11844 Bandera Road #469 Helotes, TX 78023-4132

Marlon Sanders

CEO - Higher Response Marketing, Inc.

Very Pleased ...in the time it takes to think it over you could have completed a killer sales letter... Just do it. Chad Lind Millcreek, WA

It really gives me a solid foundation to start with. I also feel the interface is rather clever. If you are not that confident in your ability to write sales letters then you must purchase this product. John Ledo Las Vegas, NV

...everything I hoped it would be I found the ad for this amazing software but balked at the price and then I found another product which I thought was similar and only sold for $37.00. However after buying the other product, as good as it was, it wasn't what I was looking for. I wanted something to easily create a sales letter for my web site. Just 2 days after buying the other product I was back to buy this one, I still almost changed my mind at the last minute (I'm from Australia and $100.00 US is over $200.00 down here), but boy am I glad I went through with it. Marlon Sander's software program is everything I hoped it would be. I know it will save me time and money in creating sales letters and it will increase my profits by producing proven ad copy that brings results... Allan Wilson

...this will make complete sense to you. This will make it soooo easy for you to generate an effective killer sales letter. It's all laid out for you. If you've read any of Marlon's other stuff, this will make complete sense to you. Jon Keel Cincinnatti, OH

I really recommend it to everyone I purchased Push Button Sales Letters about an hour ago. In my opinion, the product is fantastic. I went through the whole product, and the end result was great. Just as Marlon states on his website, you get a finished product you can start using immediately. It is so simple, yet everyone really needs this product. All you do is just follow his directions and you are done! 10-20 minutes later, you have an incredible sales letter. I really recommend it to everyone. Great job Marlon, Armand

Here's How To Order Right Now! To Order Just Choose One of the Options Below: Your Order is 100% Safe, Secure, Risk Free and Fully Guaranteed! Option #1: To Pay By Credit Card Online GET THE PUSH BUTTON LETTERS SOFTWARE Only 100.00 Plus S&H Option #2: To Pay Using PayPal Balance or ECheck If you'd like to pay using your PayPal balance or by echeck through PayPal then click here: CLICK TO PAY USING PAYPAL BALANCE OR ECHECK Option #3: To Order Via Regular Mail... If you prefer to pay by check or money order just send that with your name, email address, phone and shipping address to the address below. (Note: If you live overseas you must send an International Bank Draft.) Higher Response Marketing, Inc. 11844 Bandera Road #469 Helotes, TX 78023-4132

Requirements to use software: The Push Button Letters CD-ROM works with all versions of Microsoft Windows 95/98/ME/2000/XP and XP Pro. Mac Users please contact our support desk for our Mac compatible product!

The software requires an active internet connection as it utilizes a web database so you must be connected to the net in order to use the CD.

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